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This web site holbeininc.com has the following on the homepage, "A Versatile, Family Operated Business, Serving the Pittsburgh Area for Over 30 Years." We noticed that the webpage also said " Holbein, Inc is a family owned Construction company that provides site planning, design, excavating, development, asphalt paving, tar and chip, concrete, and project management services for industrial, commercial, municipal and residential markets." It also said " We strive to deliver excellence and our proven reputation of honesty and reliability demonstrates this effort. Click here for more details." The header had General Construction as the highest ranking optimized keyword. It is followed by Asphalt, Excavating, and Concrete which isn't as ranked as highly as General Construction. The next words holbeininc.com used was Sealing. Milling was included but might not be viewed by search crawlers.